Stationery design is an important part of your brand identity, and it's often the piece of your brand you hand over to clients.
Good stationery design:
Is consistent with the rest of your brand identity
Helps makes your business stand out from the crowd
Peaks the interest of your customers and clients
Effective stationery design is a marketing tool that helps you stand out from the crowd, differentiate from your competition, and win your ideal customers or clients.
If you have a business, you need great branded stationery design.
Print design used to play a bigger part in marketing that it does today. However, that doesn't mean you can't used print design effectively.
You could use print design to:
Create a printed brochure that you give to potential clients and customers
Build a mailing campaign that sees your materials posted directly to clients and customers
Produce a periodic newsletter or factsheet that keeps people up to date with your business
With the recent rise of digital media, and decline of print design, it's becoming an even more effective marketing tool than ever before.
People are happy to receive "snail mail" and "real post" these days!
If you have a business, why not experiment with print design?
Packaging design is usually picked up by, or delivered directly to, your customers. Therefore, it needs to be on point.
Good packaging should:
Be easy to recognise
Give customers a positive interaction with your brand
Be consistent with your brand identity
Effective packaging design can help sell your products, make your product easy to recognise, and differentiate you from your competition.
If you have a business that sells products, you need great packaging design.
Your logo design is the one thing that helps people to identify your business and services. Get it right, and you'll gain recognition. Get it wrong, and you risk fading into obscurity.
Your logo design should:
Be simple and memorable to help people identify your business
Be versatile enough to be displayed anywhere
Act as a key component in a larger brand identity system
An effective logo design should be; memorable, simple, versatile, appropriate, and timeless. It should help position you properly in the minds of your ideal customers or clients.
If you logo design isn't hitting home, it's time for a change.