10 Benefits of a Website for a Small Business

Updated: May 15, 2020

Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! If you own or operate a business which hasn't taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn't done it sooner

1. Online Presence 24/7

A website allows your customers to always be able to find you, anywhere, anytime, even outside of business hours. Your website works even when your sleeping!! It will never stop finding you, new customers. Users are provided with the convenience to view the information detailed on your site from the comfort of their homes. Plus, nearly everyone has a website these days, are you losing customers to the competition because you don't?

2. Cuts Costs

An online business can save you money! Costs can be cut for staff, premises, and utility bills, all by bringing your brand online. By removing these overheads, you can lower prices giving your business that real competitive edge.

It can also be used internally within your business; do you have any news you want to share with colleagues or have any important information that can be accessed by management? Having an internal website can save you a lot of time as everything you need is one place and can be accessed at any time.

3. Targets Larger Markets

.Iit doesn't matter if you provide a service of physical products, a website is a great location to sell them. Tou have the potential to reach clients in another, town, city, and even country! just by having an online presence. Gone are the days of hours punding your local high street looking for that 1 item. With everyone's busy lifestyle, browsing the web has been the maj

ority of people's number one choice for that next purchase of a product or service. A website can promote your product a 100x times faster than any storefront!

4. Helps You Beat the Competition

Following on from the previous benefit, a well-marketed site can help you can gain market share at the expense of your competition. In order to do this, you need a great website that offers users a unique experience.

5 Credibility

In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn't have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.

6 Advertising

Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website's contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.

7 Competitors Online

If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.

8 Growth Opportunity

Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.

9. Showcase Your Work.

Here’s a valuable tip for those who want a clear advantage in the job market:

Open a personal website and include a page that showcases your body of work.

That is one valuable tip that Hiring Managers all over the country wish job applicants knew. The same can be said for small business owners. A website will give you the venue to present samples of your work.

If you’re offering interior design services, content writing, professional web design services and other types of work that can be made visual, a portfolio page will encourage more clients to try you out.

If you want to increase the impact of your portfolio page, include 5 or more client testimonies. You can put the client testimonies in the Home page which is where users land after clicking unto your link or the Services page.

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