#5 TIPS ON HOW TO GROW YOUR SOCIAL MEDIA :INSTAGRAM
This is what everyone wants to know! But not everyone knows how to do so. Instagram is where it’s at right now, whether its advertising, influencing, branding so it is important while trying to grow your audience to incorporate a few tips which will help you build and grow your audience. Thank me later!
#1 HAVE A THEME/STRUCTURE
Let’s face it, appearance is everything and we are drawn to attractive and eye-catching things. Your layout can say a lot about you and can make a difference to whether someone chooses to follow your account. There are so many Apps out there that can help you with your Instagram layout or theme such as Hootsuite and ThePreviewApp, which will enable you review and play around with your layout and themes. A well-presented page with a structure looks neat, inviting and makes your account stand out. When your page stands out, you draw that attention which in turn increases your followers. I highly recommend this especially for branding or if you intend to use the platform for sales.
#2 BE CONSISTENT
You need to be active and present on Instagram, posting content daily. This keeps you relevant and seen and with consistency, your followers will be expecting content from you, so it is important to deliver! The more you post, the higher your engagement will be, so it is important to stay on top of it. You can plan your posts or schedule them, so you know how many posts you need to prepare for the week and keep up the momentum.
#3 ENGAGE WITH YOUR AUDIENCE
Whether you are on Instagram for fun, an influencer or a business; engaging with your following is particularly important. Not only does it boost your reach and engagement, but it’s nice to engage with and acknowledge support shown on your page and for those supporting you, it shows gratitude and sends off good vibes.
#4 USE HASHTAGS
HASHTAG! HASHTAG! HASHTAG!
Why? Because hashtags enable your content to be visible to a wide audience which of course will increase your engagement and potentially your followers. Using hashtags relevant to your posts plays a key part in your growth as hashtags categorise posts and are accessible to anyone who clicks on or searched the hashtag. The higher your post is under the hashtag, the better, as it will be discoverable to people who do not follow you and if they like your content, by all means they will follow your account. Hashtags are a great way of boosting your reach, engagement and following.
5# UTILISE ALL FEATURES ON INSTAGRAM
If you are not familiar with the tools on Instagram, you have your main grid feed, Instagram Story, IGTV and LIVE. All of which ought to be utilised to take your page to new heights. Using these different tools boosts your engagement as it enables your content to be discoverable by many accounts. Its important to know, some people like watching stories, others like scrolling through the feeds, some enjoy watching lives, so imagine the amount of audience you’ll be exposed to if you are utilising all platforms within the Instagram app! One last tip, when you post live, it brings your stories and live content to the front of the tab so that’ll be one of the first stories to appear on your followers’ tab which of course draws an audience for you.
I hope you find these tips useful! Make use of ALL these tips to help your growth, presence and engagement on Instagram!